How actively involved are you with your website and online?
I completely manage my website and update it on a regular basis
I let someone else look after my website
I can make basic changes to my website, but rarely do so
I don't have a website

Do you improve your website with search engine optimization (SEO) or online advertising (such as Adwords)?
Yes! I am very familiar with SEO, I make decisions based on my Analytics and buy online advertising
I’ve hired someone for SEO, I check my Analytics from time to time, and am thinking about online advertising
I’ve heard of SEO, but don’t know how it works
No, I don’t know what search engine optimization means

Do you do online booking or e-commerce (online sales)?
Yes, I manage all my booking or can complete sales through my website, and my system is integrated into my business
I have booking or ecommerce on my website, but it’s a basic system
There’s a link on my site that leads to another website to do those things
No, I don’t use online booking or e-commerce

Do you use social media?
Yes! I post all the time, and I have a detailed plan for building my business through social media
I regularly post on personal or business accounts
I have personal or business accounts, but rarely post
No, I don’t have any accounts and don’t really understand social media

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