Video Marketing 101: Where to Start
If anything has dominated the digital marketing discourse lately it’s been video – whether it’s Instagram extending to 1 minute, YouTube being one of the biggest search engines on the web or simply the explosion of live video in 2016. The question then becomes, will video marketing become even more elevant in 2017? So far, it looks that way, in fact, HubSpot predicts by the end of 2017, 74% of all web traffic will be video. Video is here and it’s here to stay.