More Than a Name: An Introduction to Branding
How are you shaping people’s perceptions of your business?
Your website, advertising, colours, logo, personal presentation – these all create your “brand”. Branding is all of the ways you establish an image of your company in your customers’ eyes. Whether that image is consistent and professional or conflicting and obtuse depends on how you market each of these concepts. Ultimately, what your customers say about your brand is the reality.