Resources For Tourism Technology

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Developing A Website

E-Commerce

Introduction to CRM

Take a closer look at internet user behaviour, habits around the tourism industry and how tourism operators can benefit from using CRM lead generation strategies to grow their customer base. Presented by Jake McLaren of Larmahil.

What Does A Website Cost?

What Does A Website Cost?

Protecting Your Online Data

In today’s world where practically every aspect of our lives is connected to technology and the internet, it can be daunting to think about protecting your personal information. As a tourism operator, you have the added responsibility of protecting access to your customers’ information as well. In this webinar, TourismTechnology.com and Dr. Jay Adamsson of […]

E-commerce Options for your Tourism Business

Travellers today enjoy the convenience of being able to discover, explore and book an entire vacation or experience online. In fact, 57% of all travel reservations are made on the internet (source: StatisticBrain). TourismTechnology.com and Dr. Dale Foster of the Gardiner Centre, Faculty of Business Administration, Memorial University discuss how you can better understand and […]

Your Guide to Online Content Creation

Back in 1996, Bill Gates penned an article entitled Content is King. That phrase is still relevant 20 years later! Online content, whether in your website copy or social media posts, has important implications for your tourism business. Travellers are discovering, researching and booking online and it is essential that your online content conveys the […]

Developing an RFP for Website Development

Thinking about building a new website or refreshing your current one? With so many options for website development available, you want to ensure you choose the right web developer for your business. Join Dawn Binns and Kerry Anne MacDougall of Insight Brand & Marketing Studio as they walk you through the steps to write a […]

Advanced Learner Program

Customized technology training and one-on-one mentoring for tourist operators. Get individualized training for websites, social media, and more.

Search Engine Optimization (SEO) For Tourism

Learn what words should be on your digital pages to make it more searchable and easy to find for visitors.

Online Marketing

Drones & Tourism

Chris LeGrow, Chief UAV Pilot and President of CloudBreaker, presents on the current and future regulations governing drone use, how to operate your drone safely, and the qualifications and expectations to look for when hiring a drone operator.

How to Setup Successful Ad Campaigns on LinkedIn

Chantelle Doiron with H2C Online Inc. discusses how to setup a successful ad campaign on LinkedIn. This is the second of a two-part webinar series.

Create Your Brand & Generate Leads on LinkedIn

Chantelle Doiron of H2C Online Inc. discusses how to create your brand and generate leads on the LinkedIn platform. This is the first of a two-part webinar series.

Introduction to CRM

Take a closer look at internet user behaviour, habits around the tourism industry and how tourism operators can benefit from using CRM lead generation strategies to grow their customer base. Presented by Jake McLaren of Larmahil.

SEO for the rest of us!

Currently managing your own WordPress website? Not sure if it’s performing the way you need it to online? Courtney Sutton with Insight Brand & Marketing Studio walks us through her personal checklist of SEO essentials for your WordPress website.

Influencer Marketing

Amy Fisher, Digital Lead with Newfoundland & Labrador Tourism, discusses the ins and outs of executing a large-scale influencer campaign, highlights key learnings in working with partners and influencers, and provides suggestions on how tourism operators can get involved.

How to get Started with Blogging

Understanding why blogging is an important part of your marketing strategy can be confusing. In this webinar, Jake McLaren of Larmahil talks through the benefits of blogging and how it can impact your website traffic, search engine ranking, and customer conversions.

Free Web Tools to Help Your Business Grow

Whether you are a new start-up or an established business, in today’s world you probably use the Internet to operate, manage and market your business. Being competitive in the tourism industry is crucial, so finding tools to help simplify and streamline certain aspects of your day-to-day routine is a must.

Email Marketing: Boost Your Response Rate!

Email marketing is one of the most affordable, efficient and most influential ways to continuously engage your customers. Yet achieving the desired results can be a daunting task. If you want to learn the strategies and leverage email marketing to its full potential, you will need to consider all the factors which collectively impact each […]

More Than a Name: An Introduction to Branding

How are you shaping people’s perceptions of your business? Your website, advertising, colours, logo, personal presentation – these all create your “brand”. Branding is all of the ways you establish an image of your company in your customers’ eyes. Whether that image is consistent and professional or conflicting and obtuse depends on how you market […]

Social Media

Refresher on Facebook Advertising

Digital Marketing Specialist Sheldon Payne of Newfound Marketing presents a refresher on Facebook Advertising.

Influencer Marketing

Amy Fisher, Digital Lead with Newfoundland & Labrador Tourism, discusses the ins and outs of executing a large-scale influencer campaign, highlights key learnings in working with partners and influencers, and provides suggestions on how tourism operators can get involved.

How to get Started with Blogging

Understanding why blogging is an important part of your marketing strategy can be confusing. In this webinar, Jake McLaren of Larmahil talks through the benefits of blogging and how it can impact your website traffic, search engine ranking, and customer conversions.

Tourism Tech Tips: Personal vs Business Brand

Jennifer Brown from HNL shares insight on distinguishing what kinds of posts are appropriate when using your business account on social media.

Tourism Tech Tips: Best Practices on Instagram

Allison Clark of TIAPEI shares tips on Instagram Best Practices.

Tourism Tech Tips: Best Practices on Facebook

Jason Farris from TIANB shares tip on Facebook Best Practices.

Tourism Tech Tips: Best Practices on Twitter

Jennifer Brown with HNL shares tips on Twitter Best Practices.

Tourism Tech Tips: How to Respond to Online Reviews

Allison Clark with TIAPEI shares tips on How to Respond to Online Reviews.

Video Marketing 101: Where to Start

If anything has dominated the digital marketing discourse lately it’s been video – whether it’s Instagram extending to 1 minute, YouTube being one of the biggest search engines on the web or simply the explosion of live video in 2016. The question then becomes, will video marketing become even more elevant in 2017? So far, […]

Keeping up with Mobile Technology

Ever feel like you can’t keep up with the ever changing world of mobile-based technology? Are you familiar with all the ways your mobile device can contribute to your daily business activities? During this webinar, TourismTechnology.com discusses the best tech innovations that will help you unlock the potential of your mobile devices and make it easier […]

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