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The aim of is to empower tourism operators in Atlantic Canada to improve their competitiveness by effectively using online technology. provides operators with the skills, knowledge and expertise to take advantage of current online tools and resources. This program encourages and enables operators to become more innovative in their online marketing and to improve their ability to reach and respond to existing and potential customers.

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The program helps increase the tourism operator’s understanding of comprehensive technology and online strategies, especially as it relates to e-commerce, website development and social media. has created a professional curriculum and a set of tools to help operators engage customers online and build their capacity for online sales. With these resources, operators will expand their skills to examine and improve their online purpose and presence. The program takes a mentoring approach to help guide operators through this learning process. Through workshops, webinars and one-on-one sessions with tourism professionals, operators can learn how to engage their customers using technology. is a strategic partnership among the Atlantic Canada Opportunities Agency, three provincial tourism departments and three tourism industry associations from New Brunswick, Newfoundland and Labrador and Prince Edward Island.

contact-band is a strategic partnership between:

Government of CanadaHospitality Newfoundland and LabradorTourism Industry Association of New BrunswickTourism Industry Association of Prince Edward IslandNewfoundland and LabradorNew BrunswickPrince Edward Island