Some of the best practices demonstrated on this page:

Videos are embedded on-site instead of sending users to another site
Content is organized and sorted in a user friendly way
Icons and images are used to graphically represent ideas
Google Analytics is used to track which information is accessed most by users to assist in developing future content

Understanding YouTube As A Marketing & Advertising Platform Workshop

Published November 13, 2015By Craig Foley

Rose Dennis of Technomedia discusses how to effectively use YouTube as a marketing device.

The sheer size and power of YouTube has made it an incredible tool for business and marketing. We will discuss how to leverage its online force to communicate your brand, engage your audience, and achieve your marketing goals.